It’s been ages since a fashion brand was only about making clothes. Nowadays, they are cultural powerhouses, creating art projects and interventions across many cultural domains. Prada Mode, a temporary art club, has had 13 iterations so far.
The Words on Beauty team reports from the Frieze VIP opening day in London.
Art looks amazing in nature, and there is proof of that at Goodwood Art Foundation, which opened in 2025 near Chichester in the south of England.